If users drop out before they reach the point where they start to see value, the impact may never arrive.
Digital Green saw this when 40% of farmers dropped off during onboarding to their app. By examining the funnel, they uncovered the reason behind it and redesigned the journey so more farmers could complete it and benefit from advice.
That’s the kind of insight the User Funnel Playbook for the Social Sector is designed to make possible for nonprofits everywhere. The playbook is now live.